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In Clover Lifestyle


[in : clover ] “We’ll be in clover down there, lying in the sun and dancing on the lake…”

In Clover was founded by two friends Sophie Martin and Kate Jones. They met working for a small fashion company in Gloucestershire. 

Kate has built on her 18 years of design experience working for top UK and overseas brands. Sophie honed her Illustration skills studying at University and went on to work in PR and Marketing and running an independent fashion business.

They both passionately believe that In Clover must be a brand that is British, sustainable, made to order, with a wear forever appeal. Most importantly worn with ease, hence the name ‘In Clover.’


We’ve searched high and low for luxury, quality fabrics at a fair price…Our kimono silk has been sourced from collectors in Japan, these are one off vintage kimonos that have been hand un-picked so that we can give them a new lease of life. Our silk velvet is 100% natural and biodegradable, making it kind to your skin and kind to the planet.

We’re always conscious of our impact on the world, challenging ourselves to create the most sustainable and ethical production we possibly can, constantly looking for ways to improve and evolve. 100 percent of our garments are made in small batches, in the UK out of natural and luxurious fabrics, that are kind to our environment. Design details such as adjustable straps and tie belts allow our customers to wear for years to come.

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